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CIAO A TUTTI.
IL MIO BLOG HA CAMBIATO PIATTAFORMA E INDIRIZZO.
MI TROVATE AL LINK www.proiettilixscrittori.ilcannocchiale.it.

NEWS:
1) A maggio l'uscita del mio nuovo romanzo: "ALL'IMMOBILITA' QUALCOSA SFUGGE".
2) Trovate il booktrailer del mio romanzo precedente, "FUOCO CI VUOLE", su youtube e boortrailers.eu.
3) Romanimata.tv, la webtv che dirigo, sarà la tv ufficiale di Romics, agli inizi di ottobre.

Cross-media # 1. From Star Wars through Big Brother  has been the first italian event on cross-media communication, organized by the network Cross-media.it, directed by prof.Max Giovagnoli with the collaboration of Link Campus University of Malta in Rome.
A full day of training experience on the application of cross-media for entertainment, journalism and institutional communication, dedicated to professionals, young writers and authors and broadcast employees. Cinema, tv, internet, mobile and advertising with videogames, Iptv and format-tv have been the different areas for case studies, panels and performance in the wonderful auditorium S. Leone Magno of the faculty of Link Campus in Rome. See the streaming on the website: www-linktv.it and, to know more about the program, visit www.cross-media.it.  And may the force be with you.

 

 

Max Giovagnoli, Fare cross.media. Fron Big brother to Star Wars. Theory and techniques of the integrated and distribuited use of simultaneous media, Dino Audino Editore, pp.160 Euro 18,00

Performing cross-media entails carrying out information, entertainment and communication campaigns in an ‘integrated’ manner, thereby simultaneously utilising a range of media forms within large editorial projects. From reality show (Big Brother, Operation Triunfo, Talpa) to film promotion (Star Wars, Harry Potter, The Ring 2). From multi-medial journalism (BBC news, SKY TV 24, RAI news 24) to video mobile telephone use and internet serials. From inter-business, institutional and political communication, to the creation of emotional marketing campaigns and new formats for cable links. The book describes, through examples, simulations, and contributions by leading international scholars, the techniques, the scenarios and the fundamental rules necessary in order to carry out communication project distributed across various media forms. Among the first publications in Europe on the subject, the work uses the research on collective imagination, emotional competence, project management and alternative dramaturgies to give order to a discipline where, to this day, too much scope is given to the talent of the individual and to an improvisation that generates mysterious successes or unexpected flops in the sectors: information, entertainment and communication.

Max Giovagnoli teaches at the Link-Campus – University of Malta in Rome He is director of the cross-medial workshop proiettiliperscrittori. He has served as chief of the editorial staff for the italian Big Brother. His previous books include Scrivere il Web, 2002; Web writing, 2003; Come si fa una tesi di Laurea con Internet, 2004, and Fuoco ci vuole, 2005.

We get in touch with 100 different communicational habitat each day, we are object of 3000 pub spots and ads 24hours a day and our collective imaginary is built up by cross media messages with a sort of individual, passive inference at the end. As Ken Auletta (The New Yorker) says, we have to get in touch with a message 125 times a week, nowadays, to keep it in our memory. Media convergence is working strangely in our emotional intelligence, but in the darkness cows are all the same black, isn’t it?

In the space of a few generations we have technologised our bards and camouflaged shamans that have been created over the course of five thousand years of history. In order to imagine differently we have created, and then set against each other all the various media, and then by virtue of our own fantasy have started to accompany them backwards, from flint to silicon, and then to cross them thus swiftly covering with our memory new technological ground, lowering consumer costs and facilitating access to creativity and skills in their own spaces in a confused, hap-hazard and improvised fashion. The resulting harvest has not been without fault. For this reason we have created new and free territories where we can learn the art of telling and learning face to face, peer to peer, our stories in order to consume goods, emotions, and time. That is where we are now. Continuously stimulated by new technological breakthroughs, in a non-space that lies between the space of goods and the space of knowing, as theorised by Pierre Levy ten years ago.

From my recent interview with Salvatore Cotogno, Interact Department / Endemol Italy, the definitive confirmation of the presence of two different cross media models in TV Entertainment: a supportive/proactive, and a competitive/defense one. The difference is in the use of the same contents, you see, but also in the dialogue with the audience, in the use of dramatic structures of the narration, in the emotional skills and, of course, in the contract formula with the broadcaster and the mobile/web partner of the project. But we ought to use more, and better, the competitive/defense model, to enpower the interactive dimension of the cross media storytelling, I believe.

One of my last attempt is to create a cross media model using some recent theories built up for the shape of the universe. There's a strong connection between shape, movement and result in the curving of the universe and the same concepts in the crossmedia project's structure and living. Here in the images three 3d models for the universe. Try to connect'em with three different cross media habitat you lived, expecially with narration and techniques. Personally, it really seems positively working in one of the first chapters of my next book (Image, from left to right: neuter curving, positive curving and negative curving model).

We get in touch with 100 different communicational habitat each day, we are object of 3000 pub spots and ads 24hours a day and our collective imaginary is built up by cross media messages with a sort of individual, passive inference at the end. As Ken Auletta (The New Yorker) says, we have to get in touch with a message 125 times a week, nowadays, to keep it in our memory. Media convergence is working strangely in our emotional intelligence, but in the darkness cows are all the same black, isn’t it?