Let's take a look to the remarkable cross media report written by Mr. Jack Bouman for the Acten group some months ago (www.acten.org). After 10 years of cross media activities is truth, for many of us it isn't still a question of terms the need of distinguishing between interactive media, multi-platform media, Integrated media, converge media and hybrid media. But, is it really a matter of remediation?

Tonight at 21 pm the public reading of my last novel, Fuoco ci vuole, at the University "La Sapienza" of Rome. The reading will be held for the celebration of the 700 anniversary of the foundation of the atheneum. After radio (as a format on storytelling), cinema (it was a screenplay, before achieving the literary asset) and web (I published it as a web fiction in 26 epishodes, in my blog,  last summer), Fuoco ci vuole will encounter the press and the event's formula al last. It's time to start thinking to a resolution of the project? I wouldn't. Crossing media with a story is a way to learn a way to re-desing future, as I read a pair of years ago.

Let's say a word about the studies lead in Australia by Christy Dena, one of the most referred cross media researcher in these last days. Here two rows imported from her amazing blog, www.crossmediastorytelling.com:  "The notion of cross-media storytelling is creeping into academic and art. A sibling concept, 'distributed aesthetics', is being bandied about at a few 'spaces'. " I can say that Italy is a strange field of studies, in this sense. Academy anc university are not so positive with cross media discipline, in fact, either in their teaching activities that in their authoring labs. I'm trying to modify - considering my little role - this sense of march, but it's not so easy, believe me.

This is the first post of the lab dedicated to cross media after some months, and it is referred to the publication of my next book, focusing on cross media authoring. As some of my collegues at the University, here in Rome say, it is a paradoxe having it published here in Italy (on next november, as it seems), but it is just the fact, the nude fact, folks.