From my recent interview with Salvatore Cotogno, Interact Department / Endemol Italy, the definitive confirmation of the presence of two different cross media models in TV Entertainment: a supportive/proactive, and a competitive/defense one. The difference is in the use of the same contents, you see, but also in the dialogue with the audience, in the use of dramatic structures of the narration, in the emotional skills and, of course, in the contract formula with the broadcaster and the mobile/web partner of the project. But we ought to use more, and better, the competitive/defense model, to enpower the interactive dimension of the cross media storytelling, I believe.

One of my last attempt is to create a cross media model using some recent theories built up for the shape of the universe. There's a strong connection between shape, movement and result in the curving of the universe and the same concepts in the crossmedia project's structure and living. Here in the images three 3d models for the universe. Try to connect'em with three different cross media habitat you lived, expecially with narration and techniques. Personally, it really seems positively working in one of the first chapters of my next book (Image, from left to right: neuter curving, positive curving and negative curving model).